CNBC

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CNBC is an American pay television business news channel that is owned by NBCUniversal Broadcast, Cable, Sports and News, a division of NBCUniversal, with both being ultimately owned by Comcast. Headquartered in Englewood Cliffs, New Jersey, the network primarily carries business day coverage of U.S. and international financial markets; following the end of the business day and on non-trading days, CNBC primarily carries financial and business-themed documentaries and reality shows.

In February 2015, it was available to approximately 93,623,000 pay television households (80.4% of households with television) in the United States. In 2007, the network was ranked as the 19th most valuable cable channel in the United States, worth roughly $4 billion.

CNBC grew during the 1990s, launching Asian and European versions of the channel in 1995 and 1996 respectively. In 1997, CNBC formed a strategic alliance with Dow Jones, including content sharing with Dow Jones Newswires and The Wall Street Journal and the rebranding of the channel as “a service of NBC Universal and Dow Jones”.

CNBC had its beginnings in 1979 as the Satellite Program Network (SPN), showing a low-budget mix of old movies, instructional and entertainment programs. The channel later changed its name to Tempo Television. After initially signing a letter of intent to acquire Tempo. NBC eventually opted for a deal to lease the channel’s transponder in June 1988.

CNBC News

CNBC news is the world leader in business news and real-time financial market coverage. Find fast, actionable information. CNBC Digital delivers more than 55 million U.S. multi-platform unique visitors each month. CNBC.com provides real-time financial market news and information to CNBC’s investor audience. CNBC Make It is a digital destination focused on making you smarter about how you earn, save and spend your money by zeroing in on careers, leadership, entrepreneurship and personal finance.

CNBC has a vast portfolio of digital products, offering CNBC content to a variety of platforms such as: CNBC.com; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs. To learn more, visit https://www.cnbc.com/digital-products/.

CNBC Digital delivers more than 55 million U.S. multi-platform unique visitors each month. CNBC.com provides real-time financial market news and information to CNBC’s investor audience. CNBC Make It is a digital destination focused on making you smarter about how you earn, save and spend your money by zeroing in on careers, leadership, entrepreneurship and personal finance.

CNBC Africa

CNBC is an African pay television network launched on 1 June 2007. Founded by Rakesh Wahi and Zafar Siddiqi, the network is produced under license from CNBC International and is owned by Africa Business News. It is headquartered in Sandton, Johannesburg. The channel features programmes and updates from CNBC Europe, the Middle East, India, Pakistan, the US and other CNBC affiliates around the world. The channel produces 7 hours of local programming per business day. Local content is generated in the studios in Sandton, Johannesburg.

CNBC India

CNBC is an Indian pay television news channel owned by CNBC and TV18. It was launched on on 26 October 2011,and this is CNBC TV18’s premium service and the first business channel in India to have a HD channel. It features business news and stock market updates around the clock.

CNBC Programming

CNBC provides a variety of programs throughout the business day. Live programming is broadcast on weekdays from 4:00 a.m. until 7:00 p.m. and provides reports on U.S. businesses, updates of stock market indices and commodities prices, interviews with CEOs and business leaders, and commentary from many investment professionals. The following is the usual weekday “business day” (term used by CNBC hosts and announcers) lineup (as of February 2019, all times Eastern):

  1. Street Signs: Joumanna Bercetche (produced by CNBC Europe)
  2. Worldwide Exchange: Brian Sullivan
  3. Squawk Box: Joe Kernen, Rebecca Quick, and Andrew Ross Sorkin
  4. Squawk on the Street: Carl Quintanilla, David Faber, Jim Cramer, and Sara Eisen
  5. Squawk Alley: Carl Quintanilla, Morgan Brennan and Jon Fortt
  6. Fast Money Halftime Report: Scott Wapner
  7. The Exchange: Kelly Evans
  8. Power Lunch: Melissa Lee, Tyler Mathisen, and Kelly Evans
  9. Closing Bell: Sara Eisen and Wilfred Frost
  10. Fast Money: Melissa Lee (host), Pete Najarian, Guy Adami,
  11. Tim Seymour, and Karen Finerman (panelists)
  12. Options Action: Melissa Lee (host), seen on Fridays only
  13. Mad Money: Jim Cramer
  14. CNBC Prime

CNBC Disruptors

The CNBC Disruptor 50 was selected by CNBC and CNBC.com editorial staff using a proprietary blend of quantitative and qualitative information submitted by the nominated companies. Disruptor 50 data partners PitchBook and IBISWorld provided additional quantitative input. CNBC’s Disruptor 50 Advisory Council, a group of 66 leading thinkers in the field of innovation and entrepreneurship, weighted the quantitative criteria and provided additional analysis of qualitative information.

  • Indigo Ag.
  • DiDi Chuxing.
  • The We Company.
  • Grab.
  • Rent the Runway.
  • GoodRx.
  • Airbnb.
  • Casper.
  • Peloton
  • Xiaohongshu

CNBC International channels

CNBC has operated international versions of the channel since 1995, when CNBC Asia originally launched. CNBC Europe followed in 1996. On December 9, 1997, Dow Jones & Company and NBC announced the merger of their international business news channels. This resulted in a merger of CNBC Europe with Dow Jones’ European Business News, and likewise of CNBC Asia with Asia Business News.

From then (until January 2006) the international CNBC services carried the tagline “A Service of NBC (Universal) and Dow Jones” (or depending on other local partners, a variation of this tagline). Correspondents from Dow Jones Newswires contribute to the channels. On December 31, 2005, the sale by Dow Jones of its interests in the international CNBC channels took effect.

On January 1, 2006, the “A Service of NBC Universal and Dow Jones” tagline was removed from the international CNBC channels, in line with this. In 2007, CNBC Asia dropped the word “Asia” from its channel idents, on September 30, 2008, CNBC Europe similarly dropped the word “Europe” from its logo.

This means the three major CNBC channels: U.S., Europe, and Asia are all known on-screen as simply CNBC. CNBC Europe is headquartered in London, and CNBC Asia is headquartered in Singapore. Besides CNBC Europe and CNBC Asia, the network also operates a number of local business news channels in association with other companies.

These channels include Class CNBC in Italy, CNBC-e in Turkey, CNBC Arabiya in the UAE, Nikkei CNBC in Japan, CNBC TV18, CNBC Awaaz, and CNBC Baazar(A special Gujarati Language channel) in India, CNBC Pakistan in Pakistan and TVN CNBC in Poland. CNBC Europe and CNBC Asia are rebranded in some parts of the world with tickers containing local financial information.

Examples include CNBC Nordic, CNBC Singapore, CNBC Hong Kong and CNBC Australia (CNBC Australia and Singapore also produce five-minute updates at 12:55 p.m., 5:55 p.m. and 9:55 p.m. for free-to-air network, SBS TV). In North America, CNBC World airs business programming from CNBC Europe and CNBC Asia, as well as weekly magazine programs provided by CNBC TV18 and the United Nations.

In Canada, CNBC can be seen with most of the programming identical to the U.S. counterpart. However, due to Canadian programming rights, the 9:00 p.m. slot which had shown television programming in the past such as Deal or No Deal, The Apprentice, 1 vs. 100, and Heads Up Poker, as well as any and all Olympic Games coverage that the channel continues to carry, are replaced by CNBC World programming.

However, documentaries are shown in Canada. This had the making of a major problem, as a highlight episode of The Apprentice 5 that aired April 23, 2006, was assumed to not be available anywhere for Canadians due to these blackouts. While the first airing at 9:00 p.m. ET was blacked out, the second airing at midnight ET was accidentally shown.

Blackouts on episodes that originally air on NBC and Global are likely to continue. However, occasionally, the television shows are shown and are not blacked out, possibly due to a mistake in transmission. CNBC Africa was launched on June 1, 2007. With roughly $600 million spent on advertising in South Africa alone, the network sees great potential in grabbing a potential share of that pot.

It has bureaus in Kenya, Nigeria and South Africa and produces nine hours of local programming per business day. The launch of the Korean language channel SBS-CNBC in January 2010 marked the fifteenth CNBC-branded channel worldwide. On January 10, 2016, CNBC and Trans Media announced a strategic partnership that will see the creation of the Indonesian language channel CNBC Indonesia.

CNBC Make it

CNBC launched “Make It” as a vertical of CNBC.com in 2016 to capture millennial audience with articles focused on work, life, money and success. Make It features stories from successful millennial and provides advice on personal finance and money management with youth in focus. With the growth of “Make It” vertical, it became highest readership holder on CNBC.com. In 2019, “CNBC Make It” was launched as a separate site with its own unique design.

CNBC.com

CNBC.com is the companion website to the financial network. It was launched in 1996 with minimal content, other than showing program grids, host biographies and basic network images (on the internet, business news then was handled by msnbc.com, which later became NBCNews.com).
CNBC.com was relaunched on December 4, 2006. The website provides new online tools for investors and better integration of the website with daytime programming. Some of the new features include:

exclusive online interviews (the first being with Chicago Fed President Michael Moskow)
live market updates from CNBC personalities three times per day during the trading day (discontinuing the “Market in a Minute” updates in June 2007)
a streaming desktop ticker, real-time data and the network’s “tick-by-tick” charts (for major indices)
themed blogs by various correspondents (i.e., “Tech Check” with tech reporter Jim Goldman)
unedited, full-length interviews from CNBC specials or other on-air interviews
free video of recent on-air segments, interviews, features etc.
an exclusive “CNBC.com” set built at CNBC’s U.S. headquarters from which the market update segments (among other things) are taped
blogging from on-air personalities about the various “goings-on” within the network
an original show to air exclusively online with Maria Bartiromo, Bill Griffeth and Joe Kernen (yet to debut)
top-of-the-hour summary of business news entitled CNBC.com News Now which is also seen during the trading day on CNBC TV.
original special reports including their annual ‘America’s Top States for Business’ special and 2012’s ‘Fiscal Cliff: America’s Looming Economic Crisis
Content on the new website is edited 24 hours a day during the business week. CNBC U.S. updates the content from 6:00 a.m. to 7:00 p.m. ET, CNBC Asia then takes over from 7:00 p.m. to 2:00 a.m., and CNBC Europe handles the remaining four hours. In August 2012, CNBC.com attracted 6.9 million unique visitors, according to comScore Media Metrix.

Its ipad app recorded 547,000 unique visitors and its iphone app attracted 551,000 unique visitors. The site gradually progressed alongside internet technology, giving investors more useful information such as stock quotes, news bulletins, in-depth programming information and a whole host of other data. In August 2001, CNBC.com merged with MSN’s Moneycentral.com, creating “CNBC on MSN.”

This new partnership allowed the two parties to meet two objectives:
to provide richer content to visitors, with expanded news offerings, a wider array of stock tools (including interactive charting, free online portfolio managers) plus more in-depth market coverage and more effectively compete with other finance related websites, such as Marketwatch.com, AOL Finance and Yahoo! Finance.

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