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Cheddar is a live streaming financial news network founded by Jon Steinberg in the United States. Cheddar broadcasts live daily from the floor of the New York Stock Exchange (NYSE), Nasdaq, the Flatiron Building in New York City, and the White House lawn and briefing room in Washington, D.C. covering new products, technologies, and services.
Cheddar targets millennials by streaming one to two hours of live content from the NYSE trading floor daily, streaming live audio on iHeartRadio, and distributing the videos on video platforms such as Amazon Prime, the Cheddar app, Facebook live, Sling TV, Pluto TV, and YouTube.
According to Steinberg, Cheddar received 148 million views in August 2017 across all of its platforms. On Facebook, 60 percent of Cheddar’s viewers are under the age of 35. Accordingly, the daily live shows have been described as “quasi-CNBC for millennials”.
Cheddar TV Channel
Cheddar began streaming in April 11, 2016, on Facebook Live with one hour of programming at 9:30 am. Cheddar initially streamed all videos for free, but in May 2016, the company launched a subscription video-on-demand service. Smaller clips continue to be released, but full-length videos are exclusive to subscribers. On May 23, 2016, SirusXM began carrying Cheddar.
Cheddar raised $10 million in funding on September 6, 2016, all of which was an equity deal from Lightspeed Venture Partners, Comcast Ventures, and Ribbit Capital. Cheddar used the investments to increase programming and set up a new studio in Santa Monica, California, becoming the company’s fifth studio.
The channel teamed with Bustle to launch its afternoon show Extra Sharp on May 18, 2016. Melissa Rosenthal, a former BuzzFeed executive, was hired in May 2016 as creative development and partnership executive. Five half-hour shows (Wheels – automobiles, Points on Point – smart spending,
Your Future Home – real estate, Your Cheddar – personal finance, and Cheddar Trading – roundtable discussion on trading) were developed by November 2016, when they were shopped to find underwriting. In September 2016, Twitter made a deal with Cheddar to broadcast its daily coverage, with the stated purpose of giving the Twitter community a platform to watch and discuss the news live.
In July 2017, Cheddar partnered with Seeking Alpha to produce an “Idea of the Month” segment. The partnership was extended in early 2018.
KXTV aired segments from Cheddar on July 27, 2017, during its morning and afternoon news programs as a test for a planned rollout throughout the Tegna TV station group. These segments were rolled out by August to seven News 12 Network cable channels, owned by Altice, then to a handful of additional Tegna stations and Tribune’s WPIX. These segments are featured under the “Cheddar Local” banner.
On July 27, 2017, the channel was added to the Haystack TV news aggregator app, which is on mobile and OTT platforms. In September 2017, Cheddar announced its deal with Layer3 TV, an IP-based MVPD, and plans to open a broadcast studio in the UK by 2018.
Cheddar in January 2017 launched a 24-hour linear feed on Twitch, the gaming and video platform owned by Amazon. On March 15, 2018, Cheddar announced its new thirty-minute TV show Crypto Craze focusing on cryptocurrency trading. Cheddar was one of two news channels on Philo OTT Internet TV MVPD at its November 14, 2017, launch.
In January 2018, Cheddar partnered with MightyHive to extend select client ad campaigns programmatically. In January 2020, TiVo announced the addition of Cheddar to its new channel lineup.
- Cheddar Business (January 2019 – present) formerly Cheddar (April 2016 January 2019) ‐ financial news
- Cheddar News (January 2019 – present) formerly Cheddar Big News (April 2018 January 2019) general news
- Cheddar on Snapchat (April 2018—2019) financial and general news on Snapchat Discover
- CheddarU (May 2018—present) started with the purchase of MTV Networks on Campus and is part of the new ChedNet
- Cheddar Life – a series featuring business and technology news while adding in lifestyle news (health, wellness, and fashion)
- Closing Bell – a two-hour show
- Extra Sharp (May 18-November 2016; suspended) series produced in cooperation with Bustle, and based on its app, with initial shows hosted by
- Bustle Editor-In-Chief Kate Ward and contributor Erika Turner on the floor of the New York Stock Exchange
- VF Hive on Cheddar (February 19, 2017–present) – streams on Facebook Live of Cheddar and Vanity Fair, Cheddar linear channel and and
- Condé Nast Entertainment digital channe
- Crypto Craze (March 2017 – present) cryptocurrency coverage
- Cheddar Local (July 27, 2017—present) 1 to 2 minute business news segments taped twice daily to be inserted into local news programs
- Cheddar NYC (October 2018—present) half-hour weekdays news program on CUNY TV.
- 12:00 am ChedHer
- 12:30 am Your Future Home
- 01:00 amCoronavirus and Markets: The Latest
- 02:00 am ChedHer
- 02:30 am Your Future Home
- 03:00 am Coronavirus and Markets: The Latest
- 04:00 am ChedHer
- 04:30 am Your Future Home
- 05:00 am Coronavirus and Markets: The Latest
- 06:00 am Cheddar Explains
- 06:30 am Cheddar Explains
- 07:00 am Cheddar Explains
- 07:30 am Cheddar Explains
- 09:00 am Cheddar Explores
- 09:30 am Cheddar Examines
- 10:00 am Cheddar Reveals
- 10:30 am Life From Home
- 11:00 am Cheddar Innovates
- 11:30 am Cheddar Health & Wellness
- 12:00 pm ChedHer
- 12:30 pm Your Future Home
- 1:00 pm Who Knew
- Why Is That – Cities
- 1:30 pm Who Knew Why Is That – Space
- 2:00 pm Cheddar Reveals
- 2:30 pm Life From Home
- 3:00 pm Cheddar Innovates
- 3:30 pm Cheddar Health & Wellness
- 4:00 pm ChedHer
In March 2018, Cheddar company announced its plan to expand internationally and launch two channels, Cheddar Big News (CBN) and a channel on Snapchat Discover after securing its fourth investment round, raising $22 million. The funding round was led by Raine Ventures along with Liberty Global, Goldman Sachs, Antenna Group, 7 Global Capital, Dentsu Ventures, Jeffrey Sprecher, and Kelly Loeffler.
As of this investment round, the company is valued at $160 million. Big Cheddar News is a general news streaming channel which launched on April 17. The Snapchat Discover channel, also targeted for an April debut, is a general and business news channel. In April 2018, Cheddar announced its plan to air its live linear network on Hulu. The move comes after Cheddar’s deal to bring its news channels to YouTube TV and a month after launching its Snapchat channel.
In May 2018, Cheddar acquired Viacom’s MTV Networks on Campus to air CheddarU, which streams content from its flagship financial-news streaming service and segments from Cheddar Big News to 9 million students on more than 600 campuses.
Qualifying universities can receive the service for free. CheddarU is part of the ChedNet division, which focuses on installing more screens and broadcasting its service in gyms, hotels, airport lounges, restaurants, bars, among others. In June 2018, Cheddar added another distribution outlet via a carriage deal with virtual MVPD fuboTV, an OTT TV service focused on sports programming.
GSTV, Gas Station TV, began running 20 second Cheddar segments in September 2018. Cheddar bought RateMyProfessors.com and its app in October 2018 from Viacom. The same month, the company announced its programming will air for 30 minutes every weeknight on CUNY TV, the independent station by the City University of New York.
In January 2019, Cheddar renamed their two channels to Cheddar Business and Cheddar News and were hiring for a news room. On February 4, 2019, Cheddar launched the “Cheddar Nights” programming block, which airs acquired shows, including game show Out of Tune, Entrepreneur Elevator Pitch and Nathan for You.
On April 30, 2019, Cheddar announced an agreement to be bought by cable company Altice USA for $200 million in cash; the purchase was made to bolster the latter’s news output. The acquisition was completed on June 6, with Jon Steinberg becoming Altice News president overseeing Cheddar, News 12 Networks and i24 News.